NHN's Gaming Revival: New Titles and Profitability Challenges
NHN is making a bold move to revive its gaming business by launching two new titles simultaneously, but the road to profitability remains uncertain. With the collectible RPG ‘Abyssdia’ and the puzzle game ‘Oshi no Ko: Puzzle Star’ hitting the market, expectations are high. However, the challenge lies in converting initial player interest into sustainable revenue streams.
‘Abyssdia’ has already made waves, ranking #1 in popularity on Google Play in Korea, while ‘Puzzle Star’ achieved similar success in Japan’s Apple App Store. Despite these promising starts, NHN faces skepticism as both games rely on external intellectual properties, raising questions about their long-term profitability. CEO Jung Woo-jin’s ambitious goal to increase game revenue by 30% by 2025 seems daunting, especially given last year’s modest growth of just 4.4% in the gaming sector.
As NHN navigates this competitive landscape, it will be interesting to see if these new titles can not only attract players but also drive significant revenue growth. Can NHN turn the tide in its gaming business, or will it continue to struggle in a challenging market?
Original source: https://it.chosun.com/news/articleViewAmp.html?idxno=2023092158039