In a surprising twist, indie developer Petter Malmehed has identified a unique challenge affecting his puzzle game, After Hours, on Steam: the declining ability of younger players to effectively use email. As reviews for his game have dropped, Malmehed discovered that many players were submitting their in-game emails incorrectly, cramming essential information into the subject line rather than the body. This oversight has led to confusion and frustration, ultimately impacting the game’s reception and completion rates.