In a surprising twist, Microsoft CEO Satya Nadella has identified TikTok, the popular short-form video platform, as a primary competitor to Xbox, rather than other gaming consoles. This perspective highlights a significant shift in the gaming landscape, where the battle for attention is no longer confined to traditional gaming platforms but extends to engaging content formats that captivate audiences. During a recent live stream, Nadella emphasized Microsoft’s commitment to innovation across various platforms, including consoles, PCs, and mobile devices.